History of Stickboy Coffee
About Tom Hall aka Stickboy
As the lead designer and head roaster at Stickboy Coffee, Stickboy oversees the development of coffee blends, roasting methods and product packing to produce a variety of freshly roasted coffee. Stickboy also tracks industry trends using market research data and he coordinates all marketing and branding activities for Stickboy Coffee.
Additionally, Stickboy’s leadership roles include strategic planning, acquisitions, financial planning and analysis, global expansion, operations planning, managing the portfolio and product merchandising for Stickboy Coffee. Stickboy holds an Associate in Arts: General Studies from SUNY Onondaga Community College and a Bachelor’s of Science Business Management and Economics: Marketing from SUNY Empire State College.
Here is Stickboy in his own words:
Who is Stickboy Coffee?
I have been so skinny all my life that from a young age I was given the nickname "Stickboy" so it only made sense to name the company Stickboy Coffee! Established in 2012, our mission is to inspire! My name is Tom Hall and I am the Stickboy behind Stickboy Coffee.
Here is my story:
I was diagnosed with a learning disability and graduated near the bottom of the class my senior year in high school. I was instructed by teachers and guidance counselors not to attend college because I would never graduate. They claimed I was not smart enough to attend college. Determined and motivated to prove them wrong, I hold an Associate in Arts: General Studies from SUNY Onondaga Community College and a Bachelor’s of Science Business Management and Economics: Marketing from SUNY Empire State College.
All my life I have been chasing the perfect cup of coffee and while I was finishing my degree at SUNY Empire State College when I wrote my business plan and soon thereafter I started roasting. I remember roasting my first batch. It was terrible. I mean really terrible. I quickly learned that running a brand would be expensive, but you learn how to roast great tasting coffee by roasting some really bad coffee. I started to roast some great tasting coffee and I knew I was onto something. I was broke. Unemployed. On average, I was applying for 300 jobs a year and I could not get a job at all. So in 2012, I established Stickboy Coffee and launched the brand with a single coffee collection that consisted of only a Chocolate Coffee blend. As they say, I created my own job!
Stickboy Coffee has since grown to achieve success nationally and globally as a true lifestyle brand. We recycle. We reduce. We reuse. Stickboy Coffee does the best we can to create little to no trash and recycle everything that we can! We give maximum attention to our product quality and aim for minimal use of natural resources including raw energy, transportation and materials used from the environment. I want to protect and preserve Mother Nature for future generations!
I use my homemade recipes to create coffee you cannot find elsewhere in the world! I handcrafted and freshly roast in small batches using a European roasting style. You will LOVE it! I have a roast-to-order commitment meaning that once I am done freshly roasting your Stickboy Coffee we ship it to you. I only use Arabica beans because they have such an amazing taste!
What I love most about Stickboy Coffee is that it inspires us and brings us together. Everyone knows someone that drinks coffee so be sure to gift them some famous Stickboy Coffee! We are confident that Stickboy Coffee is the absolute best place to purchase your specialty coffee!
Thank you for helping spread the word about Stickboy Coffee!
Tom Hall the Stickboy behind Stickboy Coffee